Planning a reader-oriented strategy for a publishing company: a case study-Reference-Cited by-同舟云学术

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Planning a reader-oriented strategy for a publishing company: a case study

Published:2006-01 Issue:1-3 Volume:14 Page:89-101
ISSN:1057-9214
Container-title:Journal of Multi-Criteria Decision Analysis
language:en
Short-container-title:J. Multi-Crit. Decis. Anal.

Author:

Alexopoulos S.,Siskos Y.,Tsotsolas N.

Publisher

Wiley

Subject

Strategy and Management,General Decision Sciences

Reference20 articles.

1. , . 2003. Conceptualizing and measuring magazine reader experiences. Proceedings of the 2003 Worldwide Readership Symposium, Cambridge, October; 285–306.

2. 1985. Researching readers' needs. Folio: The Magazine for Magazine Management.

3. 1995. AMA Handbook of Customer Satisfaction: A Complete Guide to Research, Planning and Implementation. NTC Publishing Group: IL.

4. , . 1978. Consumer Behavior. Dryden Press: IL.

5. Preference disaggregation for measuring and analysing customer satisfaction: The MUSA method

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1. A multiple criteria approach for airline passenger satisfaction measurement and service quality improvement;Journal of Air Transport Management;2018-05

2. Usage of multicriteria decision-making support arsenal for strategic planning in environmental protection sphere;Journal of Multi-Criteria Decision Analysis;2017-08-23

3. Evaluating strategic actions for a Greek publishing company;Operational Research;2010-11-10

4. Customer Satisfaction Evaluation;International Series in Operations Research & Management Science;2010

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