The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent-Reference-Cited by-同舟云学术

The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent

Published:2022-03-19 Issue:5 Volume:35 Page:
ISSN:0894-3257
Container-title:Journal of Behavioral Decision Making
language:en
Short-container-title:Behavioral Decision Making

Author:

Kang In‐Hye¹^ORCID,Leliveld Marijke C.²,Ferraro Rosellina³

Affiliation:

1. Department of Marketing, Entrepreneurship, Hospitality, and Tourism, Bryan School of Business and Economics University of North Carolina at Greensboro Greensboro North Carolina USA

2. Department of Marketing University of Groningen Groningen Netherlands

3. Department of Marketing University of Maryland College Park Maryland USA

Publisher

Wiley

Subject

Strategy and Management,Sociology and Political Science,Applied Psychology,Arts and Humanities (miscellaneous),General Decision Sciences

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/bdm.2281

Reference35 articles.

1. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

2. Examining the Effects of Photographic Attributes on Sympathy, Emotions, and Donation Behavior

3. Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

4. Perspective Taking: Imagining How Another Feels Versus Imaging How You Would Feel

5. A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sympathy and Guilt: Optimizing Advertising Appeals for Charitable Giving to Generation Z;Journal of Nonprofit & Public Sector Marketing;2024-07

2. Can deepfakes be used to study emotion perception? A comparison of dynamic face stimuli;Behavior Research Methods;2024-06-04

3. Child images affect sports fans' prosociality and aggression;Journal of Behavioral and Experimental Economics;2024-02

4. A Culture-Aware Deep Architecture for Emotional State Detection from Facial Expressions;2023 4th International Conference on Data Analytics for Business and Industry (ICDABI);2023-10-25

5. Emotion quantification techniques for cognitive reappraisal: a systematic review and scientometric analysis;Artificial Intelligence Review;2023-10-04