Toward a new paradigm for marketing: The evolutionary exchange paradigm-Reference-Cited by-同舟云学术

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Toward a new paradigm for marketing: The evolutionary exchange paradigm

Published:1992-01 Issue:1 Volume:37 Page:59-76
ISSN:0005-7940
Container-title:Behavioral Science
language:en
Short-container-title:Syst. Res.

Author:

Douglas Kiel L.,Lusch Robert F.,Schumacher B. G.

Publisher

Wiley

Subject

General Agricultural and Biological Sciences,Information Systems and Management,Strategy and Management,General Social Sciences

Reference59 articles.

1. Marketing Behavior and Executive Action. IL: Richard D. Irwin, Inc., 1957.

2. Dynamic Marketing Behavior. IL: Richard D. Irwin, Inc., 1965.

3. Marketing, Scientific Progress, and Scientific Method

4. Aristotle, Nicomachean Ethics, Book V (1133a) (See Barnes).

5. Marketing as Exchange

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