Branding and its consequences for German agribusiness

Author:

Hanf Jon H.,Kühl Rainer

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Reference57 articles.

1. Andersen , E.S. 1994 The evolution of credence goods: A transaction approach to product specification and quality control

2. Firm resources and sustained competitive advantages;Barney;Journal of Management,1991

3. Berger , R. 2001 Markenvertrauen im Handel

4. Confidence lost and-partially-regained: Consumer response to food scares;Böcker;Journal of Economic Behavior & Organization,2000

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