Consumer proximity and brand loyalty in craft soda marketing: A case study of Ale‐8‐One-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Consumer proximity and brand loyalty in craft soda marketing: A case study of Ale‐8‐One

Published:2020-08-06 Issue:4 Volume:36 Page:522-541
ISSN:0742-4477
Container-title:Agribusiness
language:en
Short-container-title:Agribusiness

Author:

Zare Samane¹^ORCID,Asgari Mahdi²,Woods Timothy²,Zheng Yuqing²^ORCID

Affiliation:

1. School of Public Policy University of California Riverside Riverside California

2. Department of Agricultural Economics University of Kentucky Lexington Kentucky

Funder

Partial funding for this project was provided by the Food Connection at the University of Kentucky.

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/agr.21661

Reference40 articles.

1. The Impact of Food Prices on Consumption: A Systematic Review of Research on the Price Elasticity of Demand for Food

2. Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence

3. The Value of Brand and Convenience Attributes in Highly Processed Food Products

4. Brand Loyalty and Price Promotion Strategies: An Empirical Analysis

5. Choosing Certifiers: Evidence from the British Retail Consortium Food Safety Standard

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness;Springer Proceedings in Business and Economics;2024

2. Research on the Inheritance Path and the Branding Inheritance Model of Traditional Crafts;Sustainability;2023-03-28

3. I scream, you scream, we all scream for local ice cream: Consumer preferences for locally processed foods;Agribusiness;2022-08-17

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3