The effect of computer anxiety on price value trade-off in the on-line environment

Author:

Suri Rajneesh,Lee Julie Anne,Manchanda Rajesh V.,Monroe Kent B.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference43 articles.

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2. & (2000). Does the Internet make markets more competitive? Evidence from the life insurance industry. Working Paper No. 7996, National Bureau of Economic Research..

3. Computer Anxiety: Definition, Measurement, and Correlates

4. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

5. Computer anxiety and its correlates: a meta-analysis

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