Brand Ownership As a Central Component of Adolescent Self-esteem: The Development of a New Self-esteem Scale
Author:
Affiliation:
1. UN Women
2. Bradford University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference94 articles.
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3. I wanna tell you a story”: Exploring the application of vignettes in qualitative research with children and young people;Barter;International Journal of Social Research Methodology,2000
4. Measurement of consumer susceptibility to interpersonal influence;Bearden;Journal of Consumer Research,1989
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