The benefits, satisfaction, and perceived value of small business membership in a chamber of commerce
Author:
Affiliation:
1. College of Business; University of South Florida; USA
2. Department of Marketing; University of South Florida St. Petersburg; USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1485/fullpdf
Reference27 articles.
1. American Chamber of Commerce Executives ACCE http://www.acce.org 2011
2. Customer satisfaction, market share, and profitability: Findings from Sweden;Anderson;The Journal of Marketing,1994
3. The logic of local business associations: An analysis of voluntary chambers of commerce;Bennett;Journal of Public Policy,1995
4. The contribution of business associations to SME's;Bennett;International Small Business Journal.,2007
5. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988
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