Consumer preference for formal address and informal address from warm brands and competent brands-Reference-Cited by-同舟云学术

Consumer preference for formal address and informal address from warm brands and competent brands

Published:2022-08-10 Issue: Volume: Page:
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:J Consum Psychol

Author:

Leung Eugina¹^ORCID,Lenoir Anne‐Sophie I.²,Puntoni Stefano³^ORCID,van Osselaer Stijn M. J.⁴^ORCID

Affiliation:

1. A.B. Freeman School of Business Tulane University New Orleans Louisiana USA

2. Branding Science London UK

3. The Wharton School University of Pennsylvania Philadelphia Pennsylvania USA

4. The S.C. Johnson Professor of Marketing, Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business Cornell University New York New York USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1322

Reference67 articles.

1. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

2. Dimensions of Brand Personality

3. The Sound of Brands

4. The use of pronouns and terms of address in Turkish service encounters

5. Linguistic Bases of Social Perception

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