Consumer perceptions and behaviour towards branded commodities
Author:
Affiliation:
1. Department of Digital and Data Driven Marketing, Southampton Business School University of Southampton Southampton UK
2. Department of Strategy, Marketing and Innovation, Kingston Business School Kingston University Kingston upon Thames UK
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1982
Reference65 articles.
1. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
2. The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
3. Patterns of fruit and vegetable buying behaviour in the United States and India
4. Brand user profiles seldom change and seldom differ
5. Good Empirical Generalizations
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