Who Likes Bratz? The Impact of Girls’ Age and Gender Role Orientation on Preferences for Barbie Versus Bratz-Reference-Cited by-同舟云学术

Who Likes Bratz? The Impact of Girls’ Age and Gender Role Orientation on Preferences for Barbie Versus Bratz

Published:2012-10-11 Issue:11 Volume:29 Page:897-906
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Karniol Rachel¹,Stuemler-Cohen Tamara¹,Lahav-Gur Yael¹

Affiliation:

1. Tel Aviv University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference74 articles.

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4. Barbie princesses and dinosaur dragons: Narrative as a way of doing gender;Änggård;Gender and Education,2005

5. Origins of femininity and the wish for a child;Applegarth;Psychoanalytic Inquiry,1998

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