Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us-Reference-Cited by-同舟云学术

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Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us

Published:2018-09-27 Issue:1 Volume:36 Page:5-14
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Ganassali Stéphane¹

Affiliation:

1. IAE; IREGE, Université de Savoie Mont Blanc; Annecy France

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21153/fullpdf

Reference42 articles.

1. Children’s recognition of consumption symbolism in children’s products;Belk;Journal of Consumer Research,1984

2. Bridging the quantitative-qualitative divide: The lexical approach to textual data analysis;Bolden;Social Science Computer Review,2000

3. Parental style and consumer socialization of children;Carlson;Journal of Consumer Research,1988

4. Gift decisions by kids and parents;Caron;Journal of Advertising Research,1975

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Importance of traditions and family business at Christmas: a quantitative analysis of practices and values in Portugal;Journal of Family Business Management;2023-12-05

2. Children’s consumption culture development through Christmas myths: ethical implications;Young Consumers;2021-12-09

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