Charting service ecosystems flexibility: A museum setting
Author:
Affiliation:
1. School of Business University of Skövde Skövde Sweden
2. Department of Economics, Management, and Institutions University of Naples Federico II Naples Italy
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/nvsm.1677
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1. The role of symbols in value cocreation
2. The complexity of context: A service ecosystems approach for international marketing;Akaka M. A.;Journal of Marketing Research,2013
3. Reflecting the Now: Project Management and Contemporary Collecting in a Multi-disciplinary Museum
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5. Framing collaborative processes of digital transformation in cultural organisations: from literary archives to augmented reality
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