Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences-Reference-Cited by-同舟云学术

Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences

Published:2022-07-19 Issue:10 Volume:39 Page:1964-1978
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Raimondo Maria Antonietta¹^ORCID,Cardamone Ernesto¹^ORCID,Miceli Gaetano “Nino”¹^ORCID,Bagozzi Richard P.²^ORCID

Affiliation:

1. Department of Business Administration and Law, Cubo 3C University of Calabria, Campus of Arcavacata Rende Italy

2. Ross School of Business, University of Michigan Ann Arbor Michigan USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21711

Reference72 articles.

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3. Bagozzi R. P. &Khoshnevis M.(2022).How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use.Journal of Marketing Theory and Practice 1–20.

4. The material self

5. Bagozzi R. P. Yap S.‐F. Herjanto H. &Franklin D.An experimental investigation of second‐hand clothing consumption.SSRN Electronic Journal. https://ssrn.com/abstract=3990204

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