When open‐mindedness lowers product evaluations: Influencers to consumers’ response to religious cues in advertising
Author:
Affiliation:
1. College of Business, Department of Management & MarketingUniversity of Wyoming Laramie Wyoming
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21296
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1. A Content Analysis of Magazine Advertisements from the United States and the Arab World
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