The Role of Modern Communication Technology in Developing Digital Commercial Advertisements

Author:

Hassan Abdulsadek

Publisher

Springer Nature Singapore

Reference39 articles.

1. Abd Almuhsin Salman Khudher (2020) The use of digital technology in commercial advertising and its impact on Baghdad audience/field study. J Xi'an Univ Arch Tech XII(III):3193–3221

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3. Arcesati R, Holzmann A, Mao Y, Nyamdorj M, Shi-Kupfer K, von Carnap K, Wessling C (2020) China’s digital platform economy: assessing developments towards industry 4.0. Merics-Mercator Institute for China Studies

4. Arora AS, Sanni SA (2019) Ten years of ‘social media marketing’ research in the journal of promotion management: research synthesis Emerging Themes, and New Directions. J Promot Manage 25(4):476–499

5. Baqai S, Qureshi JA, Morah EIM (2021) The Relationship between ES-QUAL model and online purchase intention in the context of rising global marketplace of e-commerce. Etikonomi 20(2):319–338

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