Effects of au naturel packaging colors on willingness to pay for healthy food-Reference-Cited by-同舟云学术

Effects of au naturel packaging colors on willingness to pay for healthy food

Published:2019-11-26 Issue:7 Volume:37 Page:913-927
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark

Author:

Marozzo Veronica¹^ORCID,Raimondo Maria Antonietta²^ORCID,Miceli Gaetano “Nino”²^ORCID,Scopelliti Irene³^ORCID

Affiliation:

1. Department of EconomicsUniversity of MessinaMessina Italy

2. Department of Business Administration and LawCampus of Arcavacata, University of Calabria, Cubo 3C Italy

3. Cass Business SchoolCity, University of LondonLondon UK

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21294

Reference70 articles.

1. Is the desire for status a fundamental human motive? A review of the empirical literature.

2. Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

3. The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism

4. Environmental color, consumer feelings, and purchase likelihood

5. Explanatory factors for efficiency in the use of social networking sites—The case of organic food products;Bernal Jurado E.;Psychology and Marketing,2017

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