Success Factors for New-Product Development-Reference-Cited by-同舟云学术

Success Factors for New-Product Development

Published:2010-12-15 Issue: Volume: Page:
ISSN:
Container-title:Wiley International Encyclopedia of Marketing
language:
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Author:

Cooper Robert G.,Kleinschmidt Elko J.

Publisher

John Wiley & Sons, Ltd

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/9781444316568.wiem05021/fullpdf

Reference18 articles.

1. American Productivity & Quality Center 2003 Improving New Product Development Performance and Practices www.apqc.org/pubs/NPD2003

2. Corporate culture and commitment: impact on performance of international new product development programs;Brentani;Journal of Product Innovation Management,2004

3. Success in global new product development: impact of strategy and the behavioral environment of the firm;Brentani;Journal of Product Innovation Management,2009

4. Do customer partnerships improve success rates?;Campbell;Industrial Marketing Management,1999

5. The new product process: a decision guide for managers;Cooper;Journal of the Marketing Management,1988

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5. Technology Synergy, Product Characteristics, and New Product Performance: A Meta-Analytic Review;Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration;2012-11-22