Do Customer Partnerships Improve New Product Success Rates?-Reference-Cited by-同舟云学术

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Do Customer Partnerships Improve New Product Success Rates?

Published:1999-09 Issue:5 Volume:28 Page:507-519
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Campbell Alexandra J.,Cooper Robert G.

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. Gemunden, Hans George, Ritter, Thomas, and Achim, Walter (eds): Relationships and Networks in International Markets. Pergamon Press, Elsevier Science, Oxford, 1998.

2. Industrial Technological Development;Hakansson,1987

3. Business Marketing,1995

4. Understanding Business Markets,1990

5. Managing Innovation within Networks;Biemans,1992

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