Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR-Reference-Cited by-同舟云学术

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Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR

Published:2022-02-18 Issue:7 Volume:39 Page:1302-1321
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Moriuchi Emi¹^ORCID,Murdy Samantha²

Affiliation:

1. Department of MIS, Marketing & Analytics Rochester Institute of Technology, E.Philip Saunders College of Business Rochester New York USA

2. Department of Marketing Strathclyde Business School, Stenhouse Wing, University of Strathclyde Glasgow Scotland

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21650

Reference142 articles.

1. Adamo‐Villani N. Wilbur R. &Wasburn M.(2008). Gender differences in usability and enjoyment of VR educational games: A study of SMILE™. In2008 International Conference Visualisation. (pp.114–119). July 2008: IEEE.

2. Aitamurto T. Zhou S. Sakshuwong S. Saldivar J. Sadeghi Y. &Tran A.(2018). Sense of presence attitude change perspective‐taking and usability in first‐person split‐sphere 360 video.Proceedings of the 2018 CHI conference on human factors in computing systems. (pp.1–12).

3. The theory of planned behavior

4. A Bayesian analysis of attribution processes.

5. To see a painting versus to walk in a painting: an experiment on sense-making through virtual reality

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