Toward the Importance of Nonprofit Brand Equity
Author:
Affiliation:
1. University of Hamburg
Publisher
Wiley
Subject
Strategy and Management
Reference64 articles.
1. Measuring Brand Equity Across Products and Markets;Aaker;California Management Review,1996
2. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing;Arnett;Journal of Marketing,2003
3. Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models;Becker;Long Range Planning,2012
4. The Impact of Sponsor Fit on Brand Equity: The Case of Nonprofit Service Providers;Becker-Olsen;Journal of Service Research,2006
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