Color and illuminance level of lighting can modulate willingness to eat bell peppers
Author:
Affiliation:
1. Department of Food Science; University of Arkansas; 2650 N. Young Avenue Fayetteville AR 72704 USA
2. Food, Human Nutrition and Hospitality Program; University of Arkansas; HOEC 118 Fayetteville AR 72701 USA
Funder
University of Arkansas Division of Agriculture
Publisher
Wiley
Subject
Nutrition and Dietetics,Agronomy and Crop Science,Food Science,Biotechnology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/jsfa.6523/fullpdf
Reference34 articles.
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4. Consumers' willingness to pay for the color of salmon: A choice experiment with real economic incentives;Alfnes;Am J Agric Econ,2006
5. The impact of perceptual interactions on perceived flavor;Delwiche;Food Qual Pref,2004
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