Hunts, Heinz, and Fries Priming ‘Ketchup’: The Effects of Lexicality on Brand Name-Product Associations and Brand Memory-Reference-Cited by-同舟云学术

Hunts, Heinz, and Fries Priming ‘Ketchup’: The Effects of Lexicality on Brand Name-Product Associations and Brand Memory

Published:2015-03-09 Issue:3 Volume:29 Page:455-470
ISSN:0888-4080
Container-title:Applied Cognitive Psychology
language:en
Short-container-title:Appl. Cognit. Psychol.

Author:

Coane Jennifer H.¹,Monahan Kayleigh T.¹,Termonen Miia-Liisa¹

Affiliation:

1. Department of Psychology; Colby College; Waterville USA

Publisher

Wiley

Subject

Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Experimental and Cognitive Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/acp.3124/fullpdf

Reference59 articles.

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4. Semantic Memory

5. Visual word recognition of single-syllable words;Balota;Journal of Experimental Psychology: General,2004

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