The effect of brand names and logos’ figurativeness on memory: An experimental approach-Reference-Cited by-同舟云学术

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The effect of brand names and logos’ figurativeness on memory: An experimental approach

Published:2023-09 Issue: Volume:164 Page:113944
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Lencastre Paulo de,Machado Joana César,Costa Patrício

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. Warmth in advertising: Measurement, impact, and sequence effects;Aaker;Journal of Consumer Research,1986

2. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

3. Enhancing recall and recognition for brand names and body copy;Ahn;Journal of Advertising,2008

4. Strategies that influence memory for advertising communication;Alesandrini,1983

5. A comprehensive framework of brand name classification;Arora;Journal of Brand Management,2015

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1. Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism;European Journal of Marketing;2024-09-09

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