Abductive Theory Construction
Author:
Affiliation:
1. Marketing Department Warrington College of Business University of Florida Gainesville Florida USA
2. Samuel Curtis Johnson Graduate School of Management Cornell University Ithaca New York USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1280
Reference135 articles.
1. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
2. Specious reward: A behavioral theory of impulsiveness and impulse control.
3. In Defense of Bumbling
4. Pleasure principles: A review of research on hedonic consumption
5. Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits‐Like‐a‐Glove (FLAG) Framework
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