The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process-Reference-Cited by-同舟云学术

The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process

Published:2019-08-14 Issue:2 Volume:41 Page:216-225
ISSN:0143-6570
Container-title:Managerial and Decision Economics
language:en
Short-container-title:Manage Decis Econ

Author:

Fagerstrøm Asle¹²^ORCID,Bendheim Liv Marie³,Sigurdsson Valdimar⁴,Pawar Sanchit¹,Foxall Gordon R.⁴⁵

Affiliation:

1. Department of TechnologyKristiania University College Oslo Norway

2. Department of Marketing, BI Norwegian Business School Oslo Norway

3. Department of Behavioural Science, Oslo Metropolitan University Oslo Norway

4. School of BusinessReykjavik University Reykjavik Iceland

5. Cardiff Business SchoolUniversity of Cardiff Cardiff UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mde.3076

Reference56 articles.

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3. Motivations for participating in charity-affiliated sporting events

4. Bjerke F.(2006).Hva er nytten av conjoint‐analyse i forbruker‐undersøkelser?1. Retrieved fromhttps://www.magma.no/hva‐er‐nytten‐av‐conjoint‐analyse‐i‐forbruker‐undersoekelser

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