Infotorials as a charity marketing weapon-Reference-Cited by-同舟云学术

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Infotorials as a charity marketing weapon

Published:1998-11 Issue:4 Volume:3 Page:353-367
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Bennett Roger,Gabriel Helen

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.6090030408/fullpdf

Reference17 articles.

1. ‘Behavioural journalism: Beyond the marketing model for health communication’;McAlister;American Journal of Health Promotion,1995

2. ‘Beyond advertising and publicity: Hybrid messages and public policy issues’;Balasubramanian;Journal of Advertising,1994

3. ‘Advertorial: Creative solution or last resort?’;Goodlad;International Journal of Advertising,1997

4. Purdom , N. 1996 ‘Securing write of way from editors’ 11 13

5. ‘Editorial environment and advertising effectiveness’;Appel;Journal of Advertising Research,1987

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Source Strategies and Media Audiences;Journal of Political Marketing;2004-12-13

2. Press stories as a medium for social marketing: the publisher's perspective;International Journal of Nonprofit and Voluntary Sector Marketing;2000-02

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