The Effects of Impression Management on Coupon Redemption across Cultures
Author:
Affiliation:
1. Indiana University
2. Seoul National University; South Korea
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference48 articles.
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4. State versus action orientation and the theory of reasoned action: An application to coupon usage;Bagozzi;Journal of Consumer Research,1992
5. Assessing construct validity in organizational research;Bagozzi;Administrative Science Quarterly,1991
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