Feelings and functionality in social networking communities: A regulatory focus perspective
Author:
Affiliation:
1. Marketing and International BusinessUniversity of NevadaLas Vegas Las Vegas, Nevada
2. Management and MarketingCalifornia State UniversityDominguez Hills Carson, California
3. HospitalityUniversity of NevadaLas Vegas Las Vegas, Nevada
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21204
Reference64 articles.
1. Regulatory Focus Intensity and Evaluations of Retail Experiences
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5. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)
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