Regulatory Focus Intensity and Evaluations of Retail Experiences
Author:
Affiliation:
1. Saint Louis University
2. The University of Alabama
3. University of Tennessee at Chattanooga
4. Ohio University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20746/fullpdf
Reference55 articles.
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4. Approach and avoidance motivation: Investigating hedonic consumption in a retail setting;Arnold;Journal of Retailing,2012
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