The Identified Donor Effect: Disclosure of the Donor’s Name Shapes the Recipient’s Behavior
Author:
Affiliation:
1. Xiamen University
2. The Chinese University of Hong Kong
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1243
Reference70 articles.
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