Mitigating the negative effects of service failure through customer identification
Author:
Affiliation:
1. Management School University of Liverpool Liverpool UK
2. Business School Newcastle University Newcastle upon Tyne UK
3. Faculty of Business Hong Kong Polytechnic University Hong Kong
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21615
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