Paradoxical effects of famous music in retail venues
Author:
Affiliation:
1. Department of Economics, Management, and Business Law; University of Bari Aldo Moro; Largo Abbazia Santa Scolastica 53 70124 Bari Italy
2. HEC Montreal; 3000 Chemin de la Côte-Sainte-Catherine Montréal QC H3T 2B1 Canada
3. TECHNION; Haifa Israel
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
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4. Perceived appropriateness and its effect on quality, affect, and behavior;Babin;Journal of Retailing and Consumer Services,2004
5. The role of emotions in marketing;Bagozzi;Journal of the Academy of Marketing Science,1999
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