Any Size for a Dollar: The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices
Author:
Affiliation:
1. Vanderbilt University
2. University of Pittsburgh
3. New York University
4. Cornell University
5. University of Pennsylvania
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1129
Reference29 articles.
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