Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation-Reference-Cited by-同舟云学术

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Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation

Published:2020-08-13 Issue:1 Volume:38 Page:7-20
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Park Jaewoo¹^ORCID,Spence Charles²,Ishii Hiroaki³,Togawa Taku⁴

Affiliation:

1. Department of Management, Faculty of Economics Musashi University Tokyo Japan

2. Department of Experimental Psychology University of Oxford Oxford UK

3. Department of Economics and Management, Faculty of Economics Seikei University Musashino Japan

4. Department of Commerce, Faculty of Commerce and Economics Chiba University of Commerce Ichikawa Chiba Japan

Funder

Japan Society for the Promotion of Science

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21398

Reference83 articles.

1. Face Presence and Gaze Direction In Print Advertisements

2. Uniting the Tribes of Fluency to Form a Metacognitive Nation

3. Exploring the relationship between celebrity endorser effects and advertising effectiveness

4. Emotive hemispheric differences measured in real-life portraits using pupil diameter and subjective aesthetic preferences

5. Examining the relationship between degree of handedness and degree of cerebral lateralization for processing facial emotion.

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