To share or not to share: the role of content and emotion in viral marketing
Author:
Affiliation:
1. Division for Industrial Marketing; INDEK KTH Royal Institute of Technology; Stockholm Sweden
2. School of Management Studies; University of Cape Town; Cape Town South Africa
Publisher
Wiley
Subject
Political Science and International Relations,Public Administration
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/pa.1471/fullpdf
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4. Service with a smile and encounter satisfaction: emotional contagion and appraisal mechanisms;Barger;The Academy of Management Journal,2006
5. The ripple effect: emotional contagion and its influence on group behavior;Barsade;Administrative Science Quarterly,2002
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