Country of origin and brand image influences on perceptions of online game quality-Reference-Cited by-同舟云学术

Country of origin and brand image influences on perceptions of online game quality

Published:2015-11 Issue:6 Volume:14 Page:389-398
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J. Consumer Behav.

Author:

Kim Sang Jin¹,Choi Yung Kyun²,Kim Kyung Hoon¹,Liu Honglei³

Affiliation:

1. Department of Business Administration; Changwon National University; Changwondaehak-ro Uichang-gu Changwon-si Gyeongsangnam-do, 641-773 Republic of Korea

2. Department of Advertising and PR; Dongguk University-Seoul; 26, Pil-dong 3-ga, Jung-gu Seoul 100-715 Republic of Korea

3. School of Economics and Management; Dalian University of Foreign Languages; No. 6 Xiduan Lushunnan Road Dalian Liaoning 116044 PR China

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1554/fullpdf

Reference78 articles.

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2. Country-of-origin and brand effects on consumers' evaluations of cruise lines;Ahmed;International Marketing Review,2002

3. Country of origin effects: a literature review;Al-Sulaiti;Marketing Intelligence & Planning,1998

4. Country-of-origin effects on Chinese wine consumers;Balestrini;British Food Journal,2006

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