Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?-Reference-Cited by-同舟云学术

Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?

Published:2016-02-09 Issue:3 Volume:33 Page:195-208
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Lee Younghan¹,Koo Jakeun²

Affiliation:

1. Mississippi State University

2. University of Massachusetts

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference48 articles.

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3. Is beauty best? Highly versus normally attractive models in advertising;Bower;Journal of Advertising,2001

4. Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon;Caballero;Journal of Advertising Research,1989

5. Elves make good cookies: Creating likable spokes-character advertising;Callcott;Journal of Advertising Research,1996

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