Virtual brand experience in digital reality advertising: Conceptualization and measurement
Author:
Affiliation:
1. Department of Advertising & PR Daegu Catholic University Gyeongsan Korea
2. Department of Communication Yonsei University Seodaemun‐gu Korea
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2126
Reference67 articles.
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