A Conceptual Framework for Metaverse Marketing Strategies in the Fashion Industry: Exploring the Role of Brand Experience and Brand Equity
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-65203-5_28
Reference36 articles.
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5. Cho, J., Tom Dieck, M.C., Jung, T.: What is the Metaverse? Challenges, Opportunities, Definition, and Future Research Directions, 3–26. Springer Proceedings in Business and Economics (2023). https://doi.org/10.1007/978-3-031-25390-4_1
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