The effectiveness of advertising alcohol products in sports sponsorship-Reference-Cited by-同舟云学术

The effectiveness of advertising alcohol products in sports sponsorship

Published:2020-01-04 Issue:4 Volume:37 Page:556-563
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark

Author:

Alonso Dos Santos Manuel¹^ORCID,Pérez Campos Carlos²,Crespo Hervás Josep³^ORCID

Affiliation:

1. Departamento de Administración, Facultad de Ciencias Económicas y AdministrativasUniversidad Católica de la Santísima Concepción Concepción Chile

2. Department of Teaching and Learning of Physical, Plastic and Musical Education, Faculty of Psychology, Teaching and Educational Sciences, Campus San Vicente MártirCatholic University of Valencia Valencia Spain

3. Department of Physical Education and SportsUniversity of Valencia Valencia Spain

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21325

Reference48 articles.

1. Assessing the effectiveness of sponsorship messaging

2. Influence of the Virtual Brand Community in Sports Sponsorship

3. Do emotions influence the intention of attending a sporting event? Differences by gender;Alonso Dos Santos M.;Journal of Sports Economics & Management,2015

4. Engagement in sports virtual brand communities

5. Do users look at banner ads on Facebook?

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