Do users look at banner ads on Facebook?

Author:

Margarida Barreto Ana

Publisher

Emerald

Subject

Marketing

Reference38 articles.

1. Albert, W. (2002), “Do web users actually look at ads? A case study of banner ads and eye‐tracking technology”,Proceedings of the Eleventh Annual Conference of the Usability Professionals' Association, Orlando, Florida.

2. Bayles, M. (2000), “Just how ‘blind’ are we to advertising banners on the web?”,Usability News, Vol. 2 No. 2, pp. 520‐541.

3. Belz, C. (1997), “Ins Netz gegangen? Neue Studien: Formen und Akzeptanz von Internet‐Werbung”,Media‐Spectrum: Kommentare, Analysen, Meinungen, Vol. 6, pp. 26‐27.

4. Benway, J.P. and Lane, D.M. (1998), “Banner blindness: web searchers often miss “obvious” links”,Internetworking: Internet Technical Group Newsletter, Vol. 1 No. 3, available at: www.internettg.org/newsletter/dec98/banner_blindness.html.

5. Social Network Sites: Definition, History, and Scholarship

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