Rhetorical framing: examining the message structure of nonprofit organizations on Twitter
Author:
Affiliation:
1. Journalism and Multimedia Arts; Duquesne University; Pittsburgh USA
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1499/fullpdf
Reference21 articles.
1. Rhetoric Rys Roberts W 1924 Dover Publications Mineola, NY
2. The rhetoric and the poetics of Aristotle Corbett EPJ 1984 McGraw-Hill New York
3. Fostering democracy through social media: Evaluating diametrically opposed nonprofit advocacy organizations' use of Facebook, Twitter, and YouTube;Auger;Public Relations Review,2013
4. Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles;Bortree;Public Relations Review,2009
5. A coefficient of agreement for nominal scales;Cohen;Educational and Psychological Measurement,1960
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