Fostering democracy through social media: Evaluating diametrically opposed nonprofit advocacy organizations’ use of Facebook, Twitter, and YouTube

Author:

Auger Giselle A.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference25 articles.

1. Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles;Bortree;Public Relations Review,2009

2. Keeping up with the digital age: How the American Red Cross uses social media to build relationships;Briones;Public Relations Review,2011

3. A coefficient of agreement for nominal scales;Cohen;Educational and Psychological Measurement,1960

4. Democracy in America, vol. 2 (1899 translation);de Tocqueville,1830

5. YouTube-ification of political talk: An examination of persuasion appeals in viral video;English;American Behavioral Scientist,2011

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