Sense hardness: Effect of haptic perception on consumer attitudes towards brand extension
Author:
Affiliation:
1. School of Management Hainan University Haikou China
2. Sun Yat‐sen Business School SunYat‐sen University Guangzhou China
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1883
Reference74 articles.
1. Consumer Evaluations of Brand Extensions
2. Conviction.
3. Incidental Haptic Sensations Influence Social Judgments and Decisions
4. Consumer misbehavior: why people buy illicit goods
5. The Interactive Effects of Mood and Involvement on Brand Extension Evaluations
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