If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making-Reference-Cited by-同舟云学术

If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making

Published:2012-11 Issue:6 Volume:11 Page:467-476
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J. Consumer Behav.

Author:

Papyrina Veronika¹

Affiliation:

1. College of Business; San Francisco State University; San Francisco; CA; 94132; USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference44 articles.

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3. Studies of Independence and Conformity: A Minority of One Against a Unanimous Majority;Asch;Psychological Monographs,1956

4. The Need to Belong: Desire for Interpersonal Attachments as a Fundamental Human Motivation;Baumeister;Psychological Bulletin,1995

5. Preference Group Influence on Product and Brand Purchase Decisions;Bearden;Journal of Consumer Research,1982

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