Less is more: Online consumer ratings' format affects purchase intentions and processing
Author:
Affiliation:
1. Marketing Department; New Mexico State University; MSC 5280, PO Box 30001 Las Cruces NM 88003 USA
2. Department of Managerial Sciences; The University of Nevada, Reno; MS0028 Reno NV 89557-0206 USA
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1643/fullpdf
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