Word of mouth: How upward social comparisons influence the sharing of consumption experiences
Author:
Affiliation:
1. School of Economy and Business Oviedo University Oviedo Spain
2. School of Economics and Management Xidian University Xi'an China
Funder
Universidad de Oviedo
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1902
Reference73 articles.
1. Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
2. Consumer envy during service encounters
3. The Value of Sharing Information: A Neural Account of Information Transmission
4. The role of social and self‐conscious emotions in the regulation of business‐to‐business relationships in salesperson‐customer interactions
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