Empirical generalisations in customer mindset metrics-Reference-Cited by-同舟云学术

Empirical generalisations in customer mindset metrics

Author:

Mecredy Philip J.¹^ORCID,Wright Malcolm J.¹²^ORCID,Feetham Pamela M.³,Stern Philip²⁴

Affiliation:

1. School of Communication Journalism and Marketing Massey University Albany Auckland New Zealand

2. Ehrenberg‐Bass Institute for Marketing Science University of South Australia Adelaide Australia

3. School of Communication, Journalism and Marketing Massey University Palmerston North New Zealand

4. University of Exeter Business School, University of Exeter Exeter UK

Funder

Hope Foundation for Research on Ageing

Massey University

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

Reference97 articles.

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