1. (1997) ‘Marketing Management: Analysis, Planning, Implementation and Control’ (9th edn), Prentice Hall, Upper Saddle River, NJ.
2. Throughout this paper, the term ‘nonprofit’ is used in its most general sense and encompasses public, social, voluntary and charitable organisations.
3. Broadening the Concept of Marketing
4. Health Service Marketing: A Suggested Model
5. Marketing's Application to Fund Raising